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Will Wagner
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Will Wagner

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1201 K Street, Suite 1100, Sacramento, CA 95814

Litigation, Proposition 65 & Green Chemistry, Food, Beverage & Agribusiness and 5 more

About Will Wagner

Will Wagner focuses his practice on the intersection of consumer products and complex scientific and environmental issues. He defends product companies against environmental consumer claims involving California’s unique Proposition 65 and consumer false advertising class actions including those based on recyclability and greenwashing. He represents companies in the personal care, fashion, food, beverage, supplement, and textile industries relating to substances of concern including heavy metals, microplastics, PFAS, phenols, benzene, and phthalates. Will also defends against more traditional deceptive advertising claims, including natural advertising, and nonfunctional slack-fill, as well as product liability claims.

Further, Will has broad experience navigating state and federal product and environmental regulations, with an emphasis on the proliferation of regulation in California. This includes work on laws that prohibit PFAS, recycling regulations (such as Extended Producer Responsibility (EPR)), and other greenwashing laws. He also has deep experience with pertinent California agencies, including the Office of Environmental Health Hazard Assessment (OEHHA), Department of Resources Recycling and Recovery (CalRecycle), Department of Toxic Substances Control (DTSC), and California Air Resources Board (CARB).

Will is also a registered lobbyist in California, focusing on legislation that impacts product companies.

Recognition & Leadership

Awards & Accolades

•Listed, The Best Lawyers in America, 'Ones to Watch,' 2026
•Administrative / Regulatory Law, 2026
•Environmental Law, 2026
•Listed, Chambers USA Guide, 'Up and Coming,' California - Environment, 2024-2026
•Listed, The Legal 500 United States
•Environment: Regulatory, 2025
•Dispute Resolution> Product Liability, Mass Tort and Class Action - Defense: Pharmaceuticals and Medical Devices, 2025
•Environment: Litigation, 2020 and 2024

 

Will Wagner (Sacramento, California) View website

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Services

Areas of Law

  • Litigation
  • Technology and Science 1
    • Proposition 65 & Green Chemistry
  • Agricultural Law 1
    • Food, Beverage & Agribusiness
  • Environmental Law 1
    • Environmental
  • Torts 1
    • Complex Torts
  • Other 3
    • Retail
    • Restaurant Industry
    • Consumer Products

Practice Details

  • Firm Information
    Position
    Shareholder
    Firm Name
    Greenberg Traurig, LLP
  • Representative Cases & Transactions
    Cases
    Experience: Representative Matters: Lead counsel for the cosmetic industry in a coordinated California action involving hundreds of lawsuits alleging violations of Prop 65 for titanium dioxide, with clients including Estee Lauder, Chanel, Shiseido,
    Coty. Case concluded on dispositive motion in favor of defendants. : Lead counsel for the cosmetic industry in a coordinated California action involving dozens of lawsuits alleging violations of Prop 65 for DEA, with clients including Estee Lauder, Shiseido, Coty,
    Edgewell. Also counsel for trade association in related First Amendment case against the State of California. Case pending. : Represented dozens of major restaurants
    retailers in a case alleging BPS in receipt paper under Prop 65. Case resolved on an industry favorable basis. : Represented numerous product companies against false advertising claims related to PFAS, including Shiseido, Coty,
    McDonalds. Many of these cases were dismissed on pleadings challenges. : Represented multiple major food companies in class action lawsuits involving the alleged undisclosed presence of lead
    cadmium in products. : Represented major private label manufacturer in litigation in Prop 65 litigation, which resulted in complete dismissal of all claims on implied preemption grounds in a published Court of Appeal decision, Center for Environmental Health v. Perrigo. : Represented Personal Care Products Council, Consumer Br
    s Association,
    California League of Food Producers in submitting an amicus brief to the Ninth Circuit on an important implied preemption issue. : Represented manufacturing defendants
    trade association in the fiberglass industry against allegations that their facilities must provide Proposition 65 warnings for styrene. Case settled in client favorable manner. : Represented Bausch Health USA against claims that certain talc products required Proposition 65 warnings for heavy metal. Summary judgment granted in favor of client. : Represented Bausch Health USA against the claims that certain talc products were falsely advertised because they contained heavy metals
    asbestos under the CLRA
    UCL. Motion to dismiss granted for client.
    The above representations were h
    led by Mr. Wagner prior to his joining Greenberg Traurig, LLP.

    Previous Experience: Clerkship, Justice James W. Hardesty, Supreme Court of Nevada
    Internships: Legal Extern, Arizona Governor's Office : Judicial Extern, Chief Judge Daniel P. Collins, U.S. Bankruptcy Court for the District of Arizona : Judicial Extern, Hon. David G. Campbell, U.S. District Court for the District of Arizona
  • Additional Links
    https://www.gtlaw.com/en/professionals/w/wagner-will

Experience

  • Bar Admission & Memberships
    Admissions
    California
    Nevada
    Arizona
    U.S. District Court for the Northern District of California
    U.S. District Court for the Eastern District of California
    U.S. District Court for the Central District of California
    U.S. Court of Appeals for the Ninth Circuit
    Memberships

    Professional & Community Involvement

    •Member, Law360 Editorial Advisory Board, California, 2025
    •Member, American Apparel and Footwear Association (AAFA)
    •Member, Personal Care Products Council (PCPC)
    •Member, State Bar of California
    •Member, State Bar of Nevada
    •Member, State Bar of Arizona

  • Education & Certifications
    Law School
    Arizona State University Sandra Day O'Connor College of Law
    Class of 2015
    J.D.
    cum laude; Editor-in-Chief, Jurimetrics: The Journal of Law, Science, and Technology
    Other Education
    University of Nevada
    Class of 2012
    B.A.

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Attorneys FAQs

  • Is this attorney admitted to practice in any U.S. Federal Courts?
    Will Wagner is admitted to practice before the United States Court of Appeals for the Ninth Circuit, United States District Court for the Central District of California, United States District Court for the Eastern District of California and United States District Court for the Northern District of California.
  • How many attorneys are in this law firm?
    Greenberg Traurig, LLP has 2750 attorneys at this location.
  • What law school did this attorney attend?
    Will Wagner attended Arizona State University Sandra Day O'Connor College of Law.

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